Insights.
Perspectives. News.
How is AI changing marketing, sales and processes — really? In the GMG Blog we share what we learn in our projects: practical insights into AI strategies, clear perspectives on tools and trends, honest lessons from German mid-sized companies, and news from GoodMenGroup. No buzzword bingo — just knowledge you can put to use tomorrow.
GEO, not just SEO: How your company becomes visible in AI answers
More and more purchase decisions begin with a question to an AI assistant. What generative engine optimisation delivers…
Prompt injection: When the agent listens to someone else’s instructions
AI agents read web pages, emails and documents — and some of them contain hidden commands. What is behind prompt…
Shadow AI: When the team is faster than IT
In many companies employees have long been working with private AI tools — without approval and without rules. Why bans…
From pilot to production: Closing the scaling gap
Almost every company experimented with AI agents in 2025. Very few run them in production. Why that is — and how to…
Agentic commerce: When AI agents go shopping
AI agents increasingly research, compare and buy on their own. What agentic commerce means for retailers and brands.
Context engineering: The discipline after prompt engineering
It is not the clever prompt that determines the quality of AI agents but the right context. Welcome to the age of…
EU AI Act & AI governance: Compliance as a competitive advantage
The EU AI Act is gathering pace — and with it the question of how to govern AI agents properly. Why good governance is…
Multi-agent systems: When AI works as a team
One agent for everything is yesterday. The most exciting AI systems of 2025 consist of specialised agents that work…
AI automation in the mid-market: Where to start?
Between hype and everyday reality: how mid-sized companies find their way into AI automation — without a big-bang…