Legal notice.

Provider & responsible party.

Liability for content

As a service provider, we are responsible for our own content on these pages under the general laws pursuant to § 7 (1) DDG. Pursuant to §§ 8 to 10 DDG, however, we are not obliged as a service provider to monitor transmitted or stored third-party information or to investigate circumstances that indicate unlawful activity. Obligations to remove or block the use of information under the general laws remain unaffected.

Liability for links

Our offering contains links to external third-party websites over whose content we have no influence. Despite careful review of the content, we accept no liability for the content of external links. The operators of the linked pages are solely responsible for their content. Where we become aware of legal violations, we will remove such links immediately.

Copyright

The content and works created by the operators on these pages are subject to German copyright law. Third-party contributions are identified as such. Reproduction, editing, distribution and any kind of use beyond the limits of copyright law require the written consent of the respective author or creator.

Notice on AI-generated content

Parts of the texts, images and media used on this website may have been created or edited with the help of AI systems. We review AI-assisted content editorially and in line with the transparency requirements of the EU AI Act. Any labelling is provided where required by law.

Consumer dispute resolution

We are neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board. Our services are aimed exclusively at businesses within the meaning of § 14 of the German Civil Code (BGB).

Terms of our cooperation.

Scope & subject matter

These General Terms and Conditions govern the contractual cooperation with GoodMenGroup GmbH & Co. KG (hereinafter “GMG”) in the fields of AI consulting, AI-assisted marketing and sales, process automation, and the design, development and integration of AI systems for businesses and other clients. They apply to all offers, contracts and services unless agreed otherwise in individual cases. Conflicting terms of the client do not apply unless expressly agreed to.

Offers & presentations

The development of conceptual, design and technical proposals by GMG with the aim of concluding a contract is carried out, notwithstanding differing arrangements in individual cases, against payment of the agreed fee (presentation fee). Where a presentation fee is charged, copyright usage rights and ownership rights in the work submitted as part of a presentation – including prototypes, demonstrators and AI-assisted concepts – remain with GMG. If the work is paid in full as agreed, the rights pass in accordance with clause 8.

Objective advice & selection of tools and service providers

The duty of loyalty towards the client obliges GMG to provide objective advice oriented solely to the client’s objectives. This applies in particular to the selection of AI models, platforms, software and third-party service providers. Unless the client has expressly reserved a right of co-determination, third parties are selected with due regard to a balanced relationship between cost-effectiveness and the best possible success in the client’s interest.

Cooperation & provision of data

Implementing AI projects requires the client’s cooperation. The client provides the necessary information, data, system access and contact persons in good time and in suitable quality, and warrants that it is entitled to hand over the data – in particular personal data and copyright-protected content. Delays resulting from insufficient cooperation are not at GMG’s expense.

Platform & media orders

GMG places orders with advertising media, media and AI platforms in its own name and for its own account on the terms most favourable to the client, unless agreed otherwise. Ongoing licence, usage and operating costs of third-party services (e.g. model APIs, cloud resources) are passed on to the client unless expressly regulated otherwise.

Non-competition

GMG informs its clients of possible conflicts of competition and, on request, grants non-competition for products and services to be specified in detail. The granting of non-competition corresponds to the client’s obligation not to commission any other agency at the same time with consulting, planning, design and implementation in the area of the contract subject matter while the contract is not terminated.

Confidentiality & secrecy

GMG is obliged to keep secret all of the client’s trade secrets that become known in the course of the cooperation – including supplied data, training data, models and process information. Where GMG engages third parties or service providers, it obliges them to the same duty of care. The duty of confidentiality continues beyond the duration of the cooperation.

Copyright & usage rights (incl. AI results)

GMG transfers to the client all copyright usage rights connected with the delivered work within the purpose of the contract; the territorial, temporal and substantive scope and the type of use are determined by the purpose of the contract. Usage rights in work that is not yet paid for at the end of the contract remain with GMG, subject to other agreements.

Where work results are created wholly or partly with the help of generative AI, GMG points out that, under the current legal situation, purely machine-generated content may not be eligible for copyright protection. Unless expressly agreed otherwise, the prompts, workflows, configurations and models developed for the performance of the services remain with GMG; the client is granted the right of use required for use in accordance with the contract.

Data protection & data processing

Where GMG processes personal data on behalf of the client, the parties conclude a data processing agreement pursuant to Art. 28 GDPR. Both parties undertake to comply with the applicable data protection regulations. AI services are used to process personal data only on a valid legal basis and – for providers outside the EU/EEA – subject to appropriate safeguards (e.g. EU standard contractual clauses).

AI systems: warranty & responsibility

Results of AI-assisted systems are probabilistic in nature. GMG performs its services with the care of a competent provider but gives no warranty that AI-generated outputs are error-free, complete or suitable for a particular purpose at all times. The client remains responsible for the final review and the productive use of the results and ensures appropriate human oversight. The parties cooperate in complying with the requirements of the EU AI Act within their respective areas of responsibility.

Liability

Within the scope of its contractual duties, GMG is liable only for intent and gross negligence. In the event of a breach of material contractual obligations (cardinal obligations), GMG is also liable for simple negligence, but limited to the foreseeable damage typical for this type of contract. Liability for damage resulting from injury to life, body or health and under the Product Liability Act remains unaffected. It is part of GMG’s duties to point out to the client any recognisable legal concerns regarding planned measures.

Fees & payment

Fees are based on the respective offer or contract. Unless agreed otherwise, all prices are exclusive of statutory value added tax. Invoices are payable within 14 days of receipt without deduction. For longer-running projects, GMG is entitled to demand instalment payments according to project progress.

Term & termination

Continuing obligations may be terminated by either party observing the agreed notice periods; the right to extraordinary termination for good cause remains unaffected. Termination must be in text form. Services already rendered are to be remunerated until the termination takes effect.

Jurisdiction, governing law & final provisions

The place of jurisdiction is Munich, Germany. German law applies; this also applies to contractual relationships with foreign clients unless agreed otherwise. Should individual provisions of these terms be or become invalid, the validity of the remaining provisions remains unaffected. The invalid provision shall be replaced by a valid one that comes closest to its economic purpose.

How we handle your data.

This privacy policy provides information on the nature, scope and purpose of the processing of personal data within our online offering and the functions and content connected with it. The definitions in Art. 4 GDPR are authoritative.

Controller

The controller within the meaning of data protection law is: GoodMenGroup GmbH & Co. KG, AI agency Munich, Hofmannstr. 7b, 81379 Munich, Germany. Phone +49 (0)89 74 88 04-30, fax +49 (0)89 74 88 04-31, muenchen@goodmengroup.de. If you have questions about data protection, please contact this address with the subject “Data protection”.

Overview & categories of data processed

We process: master data (e.g. names, addresses), contact data (e.g. email, phone numbers), content data (e.g. text entries, documents, media), contract and payment data, usage data (e.g. pages visited, access times) and meta/communication data (e.g. device information, IP addresses).

Data subjects are visitors and users of the online offering, prospects, clients, business partners and applicants (hereinafter “users”).

Purposes & legal bases

We process data to provide the online offering, to answer enquiries and communicate, for security measures and for marketing.

Legal bases are: consent (Art. 6(1)(a), Art. 7 GDPR), performance of a contract and pre-contractual measures (lit. b), legal obligations (lit. c) and our legitimate interests (lit. f).

Security & transfers to third countries

In accordance with Art. 32 GDPR we take suitable technical and organisational measures to ensure a level of protection appropriate to the risk (including confidentiality, integrity, availability, access control, encryption, privacy by design and by default pursuant to Art. 25 GDPR).

Where processing takes place in third countries (e.g. with US providers), we base it on an adequacy decision (in particular the EU-US Data Privacy Framework) or on suitable safeguards such as the EU standard contractual clauses together with supplementary protective measures.

Use of AI systems

To provide our services and to operate our online offering we use AI-assisted systems (e.g. large language models, analysis and automation tools). Personal data is processed in this context only on a valid legal basis and only with providers with whom corresponding contracts exist (data processing agreement under Art. 28 GDPR, where applicable standard contractual clauses). Customer or user data is not used to train third-party AI models without an express legal basis or consent. We observe data minimisation and ensure appropriate human oversight of AI-assisted results.

Automated decisions & profiling

A decision based solely on automated processing – including profiling – that produces legal effects concerning you or similarly significantly affects you (Art. 22 GDPR) does not take place as a matter of principle. Should this be envisaged in an individual case, we will inform you separately and, where required, obtain your consent; suitable measures to safeguard your rights, including the right to obtain human intervention, will be ensured.

Cookies & consent

On your first visit to this website we ask you what may be loaded. Until you decide, no cookie is set on your device and no connection to third partiesis established. You can change or fully withdraw your choice at any time via “Cookie settings” in the footer of every page — withdrawal is just as easy as giving consent. Your decision is valid for one year. If a new service is added in the meantime, we ask again instead of continuing to rely on the old consent. The legal basis for processing that requires consent is Art. 6(1)(a) GDPR in conjunction with § 25(1) TDDDG; for technically necessary storage § 25(2) no. 2 TDDDG.

The selection is made in four categories: Necessary (cannot be deselected), Statistics, Marketing and External content. The last three are deactivated by default. Without your active consent nothing is loaded or stored in these categories; closing the banner or leaving the page does not count as consent.

Cookies used

All listed cookies are stored on our own domain and are transmitted only over an encrypted connection.

Stored on your device without cookies

Independently of cookies, your browser stores two technical flags in local storage: webp_lossy_supported and webp_lossless_supported. They record whether your device can display the WebP image format so that we can deliver the smaller image files to you. They contain no identifier and no personal reference and are stored without consent pursuant to § 25(2) no. 2 TDDDG. If you release the map on the contact page once via the placeholder, session storage remembers this under gmg-embed-consent:google-maps for the duration of the visit — this too is not a cookie and ends when you close the browser tab.

Proof of your consent

To document your decision (Art. 7(1) GDPR) we create a row in a separate register at the moment you submit: time, version of the consent and the categories you selected. In doing so we store neither your IP address nor information about your browser nor any identifierthat could be traced back to you or your device. The row therefore cannot be assigned to any person — not even by us. For the same reason we can neither provide information about this register nor delete an individual row: we would not be able to find yours. The rows are deleted automatically after twelve months. Mere page views are not logged.

Open cookie settings

Hosting & server log files

Our hosting provider processes data for the efficient and secure provision of the online offering on the basis of our legitimate interests (Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR). Server log files store, among other things, the page accessed, date/time, amount of data transferred, browser type and version, operating system, referrer URL and IP address. For security reasons this information is stored for a maximum of 7 days and then deleted, unless longer retention is necessary for evidentiary purposes.

Contact & CRM

When you contact us (e.g. via the contact or project enquiry form, email, phone) we process your details to handle the enquiry pursuant to Art. 6(1)(b) or (f) GDPR. The details may be stored in a customer relationship management system. We delete enquiries once they are no longer required and review the necessity regularly; statutory retention obligations remain unaffected.

Application process

In the context of applications we process the data submitted (e.g. contact details, cover letter, CV, references, salary expectation, start date) to carry out the application process pursuant to Art. 6(1)(b) GDPR and § 26 BDSG. If no employment relationship is established, application data is deleted no later than six months after the end of the process, unless you have consented to longer storage (e.g. for a talent pool) or statutory retention obligations prevent this.

Online appointment booking

To arrange appointments (e.g. free initial consultation) we process the data you provide (in particular name, contact details, preferred date) for the purpose of organising and confirming the appointment pursuant to Art. 6(1)(b) or (f) GDPR. The data is deleted after the appointment has taken place or the purpose has ceased, unless retention obligations exist.

The booking function runs on our own server; your entries do not leave our infrastructure. No payment takes place via this website — our appointments are free of charge. The booking software used does come with the payment library of the provider Stripe; we have switched it off. It is not loaded, not even with your consent to “External content”. As a result no connection to Stripe servers is established, no IP address is transmitted there and no Stripe cookies are set.

Web analytics: Google Analytics 4

With your consent to the “Statistics” category we use Google Analytics 4, integrated via the Google script gtag.js. We want to recognise which content is read and where visitors drop off. In doing so your IP address, information about your device and your behaviour on this website are processed and transmitted to Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland); a transfer to Google LLC in the United States is possible. For this transfer there is an adequacy decision of the European Commission (EU-US Data Privacy Framework, July 2023); Google LLC is certified under this framework. Without your consent Google Analytics is not loaded — no connection to Google is established at all. You can withdraw your consent at any time via “Cookie settings” in the footer.

Google Maps

On our contact page we show our location on a Google Maps map. This map is not loaded automatically. You first see a placeholder generated by us; the map is loaded only when you click “Load map” or have consented to the “External content” category. Your browser then connects to Google servers and transmits your IP address and information about your device; Google may set its own cookies in this context. The provider is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland); a transfer to Google LLC in the United States is possible (see section 12). The legal basis is your consent under Art. 6(1)(a) GDPR in conjunction with § 25(1) TDDDG. Without a click and without consent nothing is loaded. The “Plan route” button is an ordinary link — it opens Google Maps in a new tab only when you click it.

Social media presences & third-party embeds

We maintain online presences on social networks (including LinkedIn, Instagram, X, Facebook, Xing) in order to communicate with prospects and users. When you visit them, the privacy policies of the respective operators apply. The links to our profiles in the footer are ordinary links; a connection to the respective network is established only when you click them.

We do not embed fonts and videos from third parties: we deliver all fonts from our own server, all videos are in our own media library. Your IP address is not transmitted to Google Fonts, a video portal or an avatar service. The only external content that actually exists is the Google Maps map (section 13); it loads only with your consent. The payment library that comes with our booking software has been switched off (section 11).

Rights of data subjects

You have the right of access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18) and data portability (Art. 20). You can withdraw any consent given at any time with effect for the future (Art. 7(3)). You may object to processing in accordance with Art. 21 GDPR – in particular to processing for direct marketing purposes. You also have the right to lodge a complaint with a supervisory authority (Art. 77 GDPR).

Deletion of data & currency of this policy

The data we process is deleted or its processing restricted in accordance with Art. 17 and 18 GDPR as soon as it is no longer required for its intended purpose and no statutory retention obligations (e.g. 6 or 10 years under the German Commercial Code/Fiscal Code) prevent this. This privacy policy will be adapted as necessary to changed legal situations or processing. As of: June 2026.